The problem with trust on the Internet
The main problem of Internet liberalism is the customer's inability to reliably identify the owner of a particular website. This is because of freely publicly available domains, which can even be completely anonymous for a small annual fee.
This anonymity causes many fraudulent online practices, from downright fraud, to identity theft from the already successful e-shops in order to deceive customers into submitting their online payment credentials. This practice is known as phishing and it is a form of stealing and misusing the identity of a company.
All this naturally leads to lower credibility of websites in general, not only those that engage in various e-commerce activities (online shops and similar), but all online properties where user information is collected in one way or another. The threat of misusing customer data for stealing the identity of a user or, in most cases, using user data in spamming schemes, results in users being wary of leaving personal information, let alone payment credentials, to yet another website.
While the already well established e-commerce websites are mostly perceived as trustworthy, this is generally not the case. Company On Net bridges the trust gap by identifying the righteous owner of a particular web property, and allowing online customer to verify this information in the most simple manner. Read how.
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Online fraud facts
Surveys show that 4% of adults have stopped shopping on the internet altogether, because of the fear of fraud generated by media stories.
10% of 16–24 year-olds say they now shop online less frequently due to the fear of fraud.
Generally, the trust in online shopping is declining. Before Company On Net there were no fully reliable verification systems available on the market. With our certificates you can now instantly earn back your customers trust and boost your online business.
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Why SSL certificates are not reliable enough
SSL was designed as a protocol for secure transfer of data between parties (generally between server and end-user's web browser). As such SSL is generally unsuitable as a verification service. With SSL certificates, the verifier is usually the technology solution company, and therefore the reliability of the verified information is usually low.
More about SSL certificates
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